Most brands treat gifting like it's only relevant three times a year. Christmas, Valentine's Day, Mother's or Father's Day. Done.
But gifting isn't just about the biggest calendar occasions. It's about how customers discover, experience, and share your products all year round.
The global gifting market is set to surge from $113 billion in 2023 to $301 billion by 2030. The brands getting a cut of that aren't constantly launching expensive new product lines. They're working smarter with what they already have.
Our new guide, the Ecommerce Guide to Gifting, breaks down five key strategies (with detailed examples) that deliver results. Here's a quick overview of those five strategies...
Product bundling can boost average order value and increase conversion rates while leaving product development budgets intact. Schwartz paired bestsellers with slower-moving stock in festive bundles (and customers loved it). Doritos created a Christmas bundle with an RRP 900% higher than the cost of goods, and it sold out completely. Read how bundles can be utilised for clever margins.
Mystery boxes can clear legacy inventory while creating genuine excitement. The global blind box market was valued at $3.2 billion in 2024 and is expected to reach $7.5 billion by 2033. When Glenmorangie launched their mystery box at 10am, it sold out by 2pm. See the full story here.
Limited editions tap into FOMO. Research shows over 60% of people have made a purchase because of it, and 40% admitted they spent more than intended when something was marketed as 'limited' or 'trending'. Want to find out more about the power of limited editions? Click here.
Personalisation can drive serious revenue. The UK personalised gifts market is forecast to increase by $1.26 billion between 2024 and 2029. Shoppers under 35 will spend £30 more per gift than those over 55 when it's personalised. AU Vodka added a 20% increase in RRP for their personalised bottles, which sold out in days. Read the full story here.
Premium packaging creates shareable moments. Unboxing videos got over 25 billion views on YouTube in 2024, and brands using bespoke packaging see 68% higher customer retention. Renais Gin have nailed it – take a look at the full packaging story here.
The infrastructure already exists. You're not creating anything new. You're just being smarter about selling what you already have.
Through strategic bundling, mystery boxes, limited editions, premium packaging, and personalisation, you can generate substantial new revenue without the cost, risk, or lead time of developing new products.
The warehouse stock you're sitting on? The products in your catalogue? They're not a burden. They're an opportunity.
References:
https://www.forinsightsconsultancy.com/reports/gifting-market
https://www.linkedin.com/pulse/blind-boxes-market-insights-key-growth-drivers-14ilf/
https://www.amraandelma.com/fomo-in-marketing-statistics/
https://www.technavio.com/report/uk-personalized-gifts-market-analysis
https://blakemade.com/how-luxury-packaging-enhances-the-unboxing-experience/
https://richpkg.com/7-most-popular-jewellery-bags-of-2025-and-their-impact-on-customer-loyalty/