When was the last time you paid extra for something because it felt uniquely yours?
Maybe it was a bottle with your name on it, or a gift card with a personalised message. Whatever it was, you probably didn't think twice about the price premium.
That's the power of personalisation.
For ecommerce brands, it's one of the simplest ways to unlock new gifting revenue without investing in fresh product development. You're using the same core inventory, but offering something far more emotive and memorable.
We've partnered with all kinds of brands on personalisation, from loo roll to jars of pickles (yes, really). When done well, it elevates perception, commands a higher price point, and turns standard purchases into meaningful moments worth sharing.
The average UK gift shopper will increase their spend by 7% when buying gifts that feature an element of personalisation.
The UK personalised gifts market is forecast to increase by $1.26 billion between 2024 and 2029. That's not a niche trend. That's a significant revenue opportunity.
Here's the kicker: younger shoppers are leading the charge. Shoppers under 35 will spend £30 more per gift than those over 55 when it's personalised. If your target demographic skews younger, this tactic should be at the top of your priority list.
AU Vodka has one of the most iconic bottles in the game. So when they explored personalisation, it was critical that the brand recognition wasn't compromised.
Using innovative laser engraving technology, personalisation was done by removing only a thin layer of the gold wrap, creating a 'peek-a-boo' style window into the bottle to let the delicious, flavoured vodka speak for itself.
The personalised bottles were a hit. Orders came in by the thousands, with some flavours selling out in just a few days. Personalised influencer packs saw a potential reach of 7 million across social media and, to top it all off, AU Vodka were able to add a 20% increase in RRP for the personalised bottles.
Renais Gin, co-founded by Emma Watson, took a different approach. Alongside their beautiful seasonal packaging, customers are able to put their name on the bottle, creating a gift that feels premium, thoughtful, and one of a kind.
Personalisation taps into something fundamental: people love things that feel like they were made just for them.
It transforms a standard product into something with emotional weight. A bottle of vodka becomes a birthday celebration. A jar of pickles becomes an inside joke.
When customers love the product so much, they put their name on it. And when they gift it to someone else, that personal touch makes the recipient feel seen, valued, and thought about.
It's also incredibly shareable. Personalised products perform brilliantly on social media because they're inherently unique and visually interesting. That's free marketing you didn't have to pay for.
Product personalisation isn't complicated. It doesn't require you to develop new ranges or overhaul your entire catalogue.
You're simply giving customers the option to make what you already sell feel uniquely theirs. And they'll happily pay more for that privilege.
The products sitting on your shelves right now? They're not just inventory. They're blank canvases waiting to be personalised and purchased.
References:
https://www.technavio.com/report/uk-personalized-gifts-market-analysis